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About SEB:

SEB, the Tier 1 Swedish bank, is committed to participating in the rapid pace of industry evolution, driving enhanced customer offerings and greater efficiency in banking. In 2018, SEB created SEBx, an innovation studio that builds exciting new products with modern technologies. 

Project overview:

  • The first product, UNQUO, was released in beta in 2019, with a community of more than 1000 freelancers. 
  • UNQUO is a smart financial service that simplifies life as a solo business owner. By collecting bank accounts in a smooth app, users can get a better overview of their entire economy, both private and professional. 
  • SEBx launched its BaaS offering (SEB Embedded) and a reward points product in Q3 2022 and is now identifying new product features while exploring BaaS offerings using Vault Core.

Deployment approach:

  • Digital greenfield: launched new customer propositions to acquire new customers